Business and Publicity

313 entries in Articles / Business and Publicity
Creators Title Comments & References Year Source Page AA Categories
H. Syril Dusenbery Printing and Literature how to secure engagements
 		1923
Making Magic Pay
9
H. Syril Dusenbery Ideal Entertainment example for brochure
 		1923
Making Magic Pay
11
H. Syril Dusenbery Getting a Mailing List
1923
Making Magic Pay
17
H. Syril Dusenbery After the Entertainment
1923
Making Magic Pay
19
Business Cards of various artists, Sid Lorraine, Lu Brent, Morris Loewy, Le Paul, Arthur Lloyd, Phil Dallee, Paul Rosini and more
 		Nov. 1935
The Jinx (Issue 14)
67
Newspaper Clippings and Business Cards Dr. Peck, Russell Swann, Sid Lorraines and more
 		Dec. 1935
The Jinx (Issue 15)
73
Business Cards of various artists, Ross Bertram, Orville Meyer, Zancig and more
 		Feb. 1936
The Jinx (Issue 17)
93
Business cards of various artists, Lloyd E. Jones, Gerald Kosky, Fred Keating, Eddie Clever, T. Nelson Downs and more
 		Apr. 1936
The Jinx (Issue 19)
106
Milbourne Christopher Wooden Nickels wooden coins as giveaways
 		Feb. 1947
Hugard's Magic Monthly (Vol. 4 No. 9)
293
Bob Rettew Cashing in on Close Up Magic in a bar
 		1948
Ireland's Yearbooks (Issue Yearbook 1948)
18
Frances Ireland Marshall Rabbits is Extra on kids shows
 		1949
Ireland's Yearbooks (Issue Yearbook 1949)
George B. Anderson A Lesson in Living From Magic on the blindfold drive, playing theaters and business
 		1949
It Must Be Mindreading
49
Scurti The Magician For Radio, Television, or Newspaper calculation trick
 		Apr. 1949
Grant's Inner Circle Magazine (Vol. 1 No. 7)
15
Ormond McGill The Mindreading Method selling a mindreading show and getting information by the booker, reading an information card under a crystal ball
 		1951
Psychic Magic — Vol. 2
7
Jack Yates Who's Fooling Whom? gag prediction printed on a promotion card, people can do for their friends
 		1954
Minds in Close-Up
22
Robert A. Nelson The Build-Up how to name yourself
 		1959
Mentalism & Its Presentation
12
Robert A. Nelson Publicity and Promotions
1959
Mentalism & Its Presentation
15
Tony Corinda Part One: Introduction on publicity, semi-pros and selling
 		1960
Publicity Stunts
367
Tony Corinda The Law of Supply and Demand
1960
Publicity Stunts
368
Tony Corinda Creating a Demand
1960
Publicity Stunts
369
Tony Corinda Personal Publicity
1960
Publicity Stunts
371
Tony Corinda Personal Advertising
  • Visiting Cards (or Business Cards)
  • The Brochure
  • Photographs
  • Headed Paper
  • The Publicity Campaign
 		1960
Publicity Stunts
371
Tony Corinda Part Two: Publicity Stunts
1960
Publicity Stunts
376
Tony Corinda Radio Prediction anecdote working with David Berglas
 		1960
Publicity Stunts
377
Tony Corinda Personal Column Advert Stunt prediction in newspaper, anecdote with David Berglas
 		1960
Publicity Stunts
378
Tony Corinda Registered Letter Prediction
1960
Publicity Stunts
379
Maurice Fogel, Tony Corinda Fogel's Bullet Catching
1960
Publicity Stunts
379
Tony Corinda Example of Personal Publicity: Raymond Hafler
1960
Publicity Stunts
380
Tony Corinda Visiting Card Gimmick numbers printed on business card, spectator thinks of one, that on was crossed by performer
 		1960
Publicity Stunts
382
Tony Corinda The Haunted House exorcice a ghost, Maurice Fogel anecdote
 		1960
Publicity Stunts
382
Tony Corinda The Challenge Seance challenge a medium
 		1960
Publicity Stunts
383
Tony Corinda Headline Predictions on its staging and presentation
 		1960
Publicity Stunts
383
Tony Corinda Glorified Muscle Reading presentation and staging contact mindreading
 		1960
Publicity Stunts
384
Tony Corinda Publicity Pencils branded pencils
 		1960
Publicity Stunts
385
Tony Corinda Blindfold Drives and Walks presentation and staging
 		1960
Publicity Stunts
386
Tony Corinda Conclusion ten bare essentials for good publicity
 		1960
Publicity Stunts
386
Stewart Judah Number Affinity sum divination
Also published here 1961
Still More Miracles in Mentalism
63
Alan Milan A Few Thoughts on Radio Publicity
1961
Still More Miracles in Mentalism
69
Arthur C. Nelson Magic Helper passing out small certificate for helpers in the show
 		1962
Ireland's Yearbooks (Issue Yearbook 1962)
43
Leo Behnke "Any Comment?" on the importance of business cards
 		1962
Entertaining Close Up
1
Leo Behnke Magic Square printing a magic square grid on promotional material, magic square with the age of spectator as a souvenir
 		1962
Entertaining Close Up
4
Leo Behnke Matching Ads using branded matchbooks as publicity
 		1962
Entertaining Close Up
11
Dick Jarrow Work Sheet for the Performer sheet to fill in information for gigs
 		1968
Ireland's Yearbooks (Issue Yearbook 1967-68)
99
Alan Shaxon This Magic Business performing venues
 		1970
My Kind of Magic
1
Bascom Jones Publicity for Magicians - Part 1
  • Define your Objective
  • Identify Audience & Message
  • Use the Right Tools
  • Newspapers are Fine, but...
 		1970
Magick (Issue 3)
15
Bascom Jones Publicity for Magicians - Part 2
  • Nothing Sacred or Mysterious
  • The Publicity Release
  • How to Prepare it
  • Additional Tips
  • The Promotion Kit
  • Picture Publicity
  • Put it all Together
 		1970
Magick (Issue 5)
25
Kathy Lenier You Can Book your Own Act
  • Take Stock of Yourself - Honestly
  • Full Time - or Extra Income?
  • The Basics
  • Opportunities Everywhere
  • But be Professional
  • Don't Overlook the Obvious
  • Visit your Local Chamber
  • Experiment with your Letters
  • Follow these Five Rules
 		1971
Magick (Issue 27)
135
Marcus Wielage Kid Shows can be Source of Experience, Profit
  • Where to Begin
  • Paying Dates
  • Toy Stores Pay Off
  • First Impressions Count
  • Mother Goose is Out
  • "Monkey see; Monkey do"
  • Physical Arrangements
  • You're in Control
 		1971
Magick (Issue 31)
155
Danny Rouzer You Can't Rewrite a Publicity Photo
  • Copy can be Rewritten
  • Why Photographs?
  • Four Photo Tips
  • How to get Photos
  • Plan Ahead
  • Listen to the Expert
  • Where to Shoot
  • About those Negatives
 		1971
Magick (Issue 33)
165
Robert Schwarz The Anatomy of a Self-Booking "Engagement Information Sheet"
 		1971
Magick (Issue 37)
185
David Douglas The Press Release, One Man's Approach or "The Most Effective Promotion Is Free" Part 1
1971
Magick (Issue 39)
195
David Douglas The Press Release, One Man's Approach or "The Most Effective Promotion Is Free" Part 2
1972
Magick (Issue 41)
205
Bascom Jones Six Steps to Making Magic Pay
1972
Magick (Issue 43)
215
Bascom Jones Use Letters to Book your Act
1972
Magick (Issue 47)
235
Billy McComb On the Question of Dress
1972
McComb's Magic — 25 Years Wiser
101
Billy McComb Odd and Bits... and a few other things
  • Good Art Work
 		1972
McComb's Magic — 25 Years Wiser
143
Billy McComb Confidence gag
 		1972
McComb's Magic — 25 Years Wiser
151
Tony "Doc" Shiels The Man Who Was Not There polaroid picture of performer is sent by mail, performer vanishes on photograph
Inspired by
  • George Arrowsmith's "Remote Control Vanish"
Variations 		1973
Magick (Issue 86)
427
Tony "Doc" Shiels The Why and How of a Tent Show performing in a tent, touring
 		1973
Magick (Issue 87)
435
Fredric Broder Charitable Chicanery serial number reading in context of a charity event
 		1974
Magick (Issue 103)
512
Bob Brown How to Successfully Work Abroad
1974
Magick (Issue 115)
575
Vic Perry Judge and Jury on promotion and promotional material
 		1975
Magick (Issue 119)
595
B.C. Milnov A Mental Frame of Mind on performing mentalism
 		1975
Magick (Issue 133)
665
Bascom Jones 10 Tips on Getting Bookings
  • Who is Your Audience?
  • Walk before you Run
  • Printed Material
  • What you Need
  • A Brochure
  • Photographs
  • Sales Letter
  • Writing the Sales Letter
  • Telephone Follow-Up
 		1976
Magick (Issue 149)
745
Bascom Jones More Tips on Booking Yourself
  • Booking Agents
  • Wistful Thinking
  • It Takes Work
  • Tools of the Trade
  • Watch for Opportunities
  • Capitalize on the Media
  • Centers of Influence
  • Free Shows aren't All Bad
  • What It's All About
 		1976
Magick (Issue 151)
755
Bascom Jones Sell the Sizzle - Not the Steak
  • You've Got to Sell Yourself
  • You are More Important than the Effects
  • Rubber-Stamp Syndrome
  • What Audience See...
  • ... and what the Hear
 		1976
Magick (Issue 161)
805
Eugene Gloye Wirkungsvolle Reklamephotos on effective publicity photographs
Also published here
  • Genii, Mar. 1962
 Feb. 1976
Intermagic (Vol. 3 No. 3)
41
Karl Fulves Notes on earning money with magic
 		1978
The Chronicles (Issue 10)
1158
Kate Shiels Witch's Web prediction during an interview with several reporters, in envelope
 		1978
Magick (Issue 216)
1077
Gene Anderson Der Teilzeit-Profi on being a part-time pro
Also published here
  • Genii, June 1977
 July 1978
Intermagic (Vol. 5 No. 2)
44
John F. Mendoza Money Magic business tips
 		1979
Close-up Presentations
82
Bascom Jones The Mystic Word on Mark Stone, Mark Popelsky, publicity stunts
 		1979
Magick (Issue 222)
1110
Diana Zimmerman Follow Your Hopes...Not Your Fears
  • Spectators Want a Star
  • Widespread Identity
  • Handling the Interview
  • Photographs
  • The Promotion Kit
  • The Learning Curve
 		1979
Magick (Issue 227)
1135
Kate Shiels Witch's Plot publicity stunt for one reporter, performer apparently travels long distance very quickly
Variations 1979
Magick (Issue 231)
1152
Elmer Deffenbaugh Direct Dialing publicity stunt for one reporter, performer apparently travels long distance very quickly, different method than Shiels
Inspired by 1979
Magick (Issue 237)
1182
Bascom Jones "What a Nice Thing to Say"
  • Names That Made News
  • What Price Glory?
  • And Further Proof
  • The Feature Story or Interview
  • Tips on Feature Placement
  • Advantages and Disadvantages
 		1979
Magick (Issue 241)
1205
Piet Forton Geschäftlich-Kommerzielles Public-Relations
  • Kinderparties, Geburtstagsfeiern, kleinere Feste usw.
  • Geschäftsanlässe, Kindergruppen wie z.B. Pfadfinder u.a.
  • Grossanlässe auf der Bühne, in Supermärkten, Warenhäusern usw.
  • Kindergärten, Schulen, Sonderschulen, Kinderheime, Sanatorien usw.
  • Reklame, Werbung, Prospekte usw.
 		1979
Das Piet Forton Seminar — Kinderzauberei
19
Jay Bedsworth Tischmagie als Geschäft close-up magic as business
Also published here
  • Genii, May 1948
 Aug. 1979
Intermagic (Vol. 6 No. 2)
44
Billy McComb Die erste Epistel von Onkel William
Also published here
  • Magigram, May-Aug. 1970
 Mar. 1980
Intermagic (Vol. 7 No. 1)
4
Ken De Courcy Chapter Thirteen - Getting Your Clients Registered
  • Tying the Loose Ends
 		1980
After Dinner Technique
43
Anthony Raven The Benefits of a Mini-Keogh Plan on paying taxes as a semi-professional
Related to Jan. 1980
Psychic Entertainers News & Information Service (Issue 17)
7
Anthony Raven Mini-Keogh Update on paying taxes as a semi-professional
Related to Mar. 1980
Psychic Entertainers News & Information Service (Issue 19)
6
Alex Elmsley Twister No. 54, performer twist rubber band and spectator holds it, he cannot untwist it
Also published here 1981
Self-Working Table Magic
67
Liz Tucker, Tommy Tucker Tips on Trade Show Techniques
  • Role of the Entertainer
  • Time Becomes a Factor
  • Who is the Contact?
  • Keep Goals in Mind
  • Major Mistakes
  • How Long an Act?
  • Little Things Count
  • Follow Up on Your Contacts
 		1981
Magick (Issue 277)
1385
Vic Perry Behind the Language of the Agents
  • Learning their Language
  • The Cheap Shot
  • And the Special Approach
  • The Favor for a Friend
  • And Being All Wet
  • Try Booking Yourself
Related to 1981
Magick (Issue 285)
1425
Peter Adrian Devlyn, Terry Tyson Making Private Parties Pay
  • First Contact
  • Get All the Facts
  • And Anticipate Questions
  • Your Arrival
  • The Performing Area
  • Your Show
  • And Following Your Performance
  • The Personal Touch Pays
  • Follow Up
 		1981
Magick (Issue 287)
1435
Jean de Merry Le Coin de Jean de Merry: Les Spectacles "Apés-Banquets" on performing corporate and banquet shows
 		1981
Hokus Pokus (Vol. 42 No. 6)
161
Chris Ball Basket Case joke and idea to generate tips, with finger chopper
 		1982
Fingers don't Entertain, People Do
33
Gordon Hoener On the Fine Art of Getting Paid - Part One
  • The Exploiters
  • Getting Stiffed
  • Percentage Deals
  • Rich Folks
  • Large Corporations
  • The Problems of Agents
  • Look Out for 'Free Auditions'
  • Concessions
  • You Earn It, Get It
 		Feb. 1982
Magick (Issue 303)
1515
Gordon Hoener On the Fine Art of Getting Paid - Part Two
  • Get A Good Agent
  • Get Paid In Cash
  • Ask For A Cashier's Check
  • The Personal Check
  • Payment In Full
  • Legal Action Can Be Expensive
  • Use A Contract
 		Apr. 1982
Magick (Issue 305)
1525
David Douglas The Contract, One Man's Approach example of a business contract
 		June 1982
Magick (Issue 307)
1535
Dr. Lawrence Weinstein It Takes Two to Make An Interview on giving interviews
  • The Secret of Houdini
  • The Personality Interview
  • Always Have a Game Plan
  • Practice
  • Take Charge... And Keep It
  • Off-The-Record Comments
  • You're Always on Stage
  • Slow Down
  • Anticipate the Zinger
  • Provide Pictures
 		Sep. 1982
Magick (Issue 311)
1555
Martin A. Nash Secrets of the Shopping-Center Malls
  • Communal Marketplace
  • Getting Yourself Booked
  • Support Materials
  • What Type of Act to Use
  • Be Self-Contained
  • Don't Be a 'People' Problem
  • What You Should Expect
  • Where to Start
 		May 1983
Magick (Issue 319)
1595
Joseph Dunninger, Al Mann The Modern Blindfold Drive and Kindred Phenomena
1984
Publicity Secrets
1
Joseph Dunninger, Al Mann Methods of Gaining Information for Performer for the blindfold drive
  • A: The Impression Envelope
  • B: The Stuffed Pen
  • C: Stuffed Cigarette
  • D: Contact Mindreading
  • E: Impression Notebook
  • F: (publicity with VIPs)
  • G: A Confederate
  • H: Clip Boards, Etc.
  • I: Audience Participation (with changing bag)
 		1984
Publicity Secrets
3
Joseph Dunninger The Publicity Story and Press Release blindfold drive
 		1984
Publicity Secrets
12
Joseph Dunninger Dunninger's Press Story for the blindfold drive
 		1984
Publicity Secrets
14
Craig Karges The Agent: Every Coin Has Two Sides
  • Vic Perry Said It All
  • Agents Allow You to Broaden Your Field
  • Where Do You Find Agents?
  • Stay In Touch With Your Agents
  • On the Care and Feeding of Agents
  • How Much To Pay An Agent?
  • The 'Secret' Arrangers
  • And Fee Cutters
Related to May 1984
Magick (Issue 331)
1655
Robert Cassidy The Fund Raiser combining the blindfold drive with fund raising
 		1984
The Art of Mentalism
64
Robert Cassidy The Contract on contracts, with sample
 		1984
The Art of Mentalism
88
Rudolf Braunmüller Der schnöde Mammon on making money with magic
  • A. Magische Dienstleistungen
    • 1. Der magische Fachberater
    • 2. Verleih-Service
    • 3. Verschiedene Dienstleistungen
 		May 1984
Intermagic (Vol. 11 No. 1)
4
Rudolf Braunmüller Der schnöde Mammon (Teil II) on making money with magic
  • B. Schriftstellerische Arbeiten und Zauberunterricht
    • 1. Schriftstellerische Arbeiten
    • 2. Zauberunterricht für Anfänger
    • 3. Zauberunterricht für Fortgeschrittene
 		Nov. 1984
Intermagic (Vol. 11 No. 2)
52
Michael Rubinstein Straßenmagie und Geschäft (Der Schnöde Mammon - Teil III) longer article on street magic
 		July 1985
Intermagic (Vol. 11 No. 3 & 4)
105
Rudolf Braunmüller Der schnöde Mammon (Teil IV) on magic money with magic
  • C. Der Handel mit und die Herstellung von Zauberartikeln
    • 1. Der Großhändler
    • 2. Der Fachhändler
    • 3. Der Spezialhändler
    • 4. Der Ladenhändler
 		Oct. 1985
Intermagic (Vol. 12 No. 1)
4
Samuel P. Smith Booking Yourself #1 - Why People Will Book You
 		Aug. 1986
Magical Arts Journal (Vol. 1 No. 1)
10
Charles Greene III Restaurant Magic #1 - What Is A House Magician & Who Should Be One?
Also published here Aug. 1986
Magical Arts Journal (Vol. 1 No. 1)
10
Doug Anderson Cruise Ship Magic #1 - What It's Like To Cruise
 		Aug. 1986
Magical Arts Journal (Vol. 1 No. 1)
11
Samuel P. Smith Booing Yourself #2 - Booking Yourself By Phone
 		Sep. 1986
Magical Arts Journal (Vol. 1 No. 2)
10
Charles Greene III Restaurant Magic #2 - How To Get Booked
Also published here Sep. 1986
Magical Arts Journal (Vol. 1 No. 2)
10
Doug Anderson Cruise Ship Magic #2 - What You Need To Perform
 		Sep. 1986
Magical Arts Journal (Vol. 1 No. 2)
11
Samuel P. Smith Booking Yourself #3 - Booking Yourself By Mail
 		Oct. 1986
Magical Arts Journal (Vol. 1 No. 3)
10
Charles Greene III Restaurant Magic #3 - The First Night
Also published here Oct. 1986
Magical Arts Journal (Vol. 1 No. 3)
10
Doug Anderson Cruise Ship Magic #3 - How To Get Booked
 		Oct. 1986
Magical Arts Journal (Vol. 1 No. 3)
11
Samuel P. Smith Booking Yourself #4 - Making It Pay & When To Use A Contract
 		Nov. 1986
Magical Arts Journal (Vol. 1 No. 4)
10
Charles Greene III Restaurant Magic #4 - Fees And Tips
Also published here Nov. 1986
Magical Arts Journal (Vol. 1 No. 4)
10
Doug Anderson Cruise Ship Magic #4 - Staying Booked
 		Nov. 1986
Magical Arts Journal (Vol. 1 No. 4)
11
Marshall Johnson The Keys to Success - Part II how to become a successful mentalist
  • National Recognition
  • Need for Repetition
  • Common-Sense Approach
  • Goal Oriented
  • Sound Publicity Foundation
  • Your Business Card
  • Family Resemblance
  • Publicity Pictures
  • Further Study
Related to Jan. 1986
Magick (Issue 363)
1815
Karrell Fox How It's Done Give Away give-away card
 		1986
For My Next Trick...
169
Karrell Fox "Biz-Card's Concept" cards to pocket routine with borrowed business cards
 		1986
For My Next Trick...
173
Steve Bryan Steve Bryan Writes... some tips and rules on performing and promotion
 		1986
Gimmick (Issue 3)
6
Steve Bryan, Pedro, Mark Vincent Theorie template for a contract
 		1986
Gimmick (Issue 4)
5
Gene S. Baker, Charles Kraus Der schnöde Mammon (Teil V) on making money with magic
  • Teil I: Ein Zauberkünstler zu sein
  • Teil II: Wie man sich selbst verkauft
  • Teil III: Die Assistentin
  • Teil IV: Die Tricks
  • Teil V: Die Kleidung
  • Teil VI: Der Gebrauch des Telefons
  • Teil VII: Zusätzliche Werbemittel
 		May 1986
Intermagic (Vol. 12 No. 2)
45
Jan Jones Der schnöde Mammon (Teil VI) on making money with magic
  • Vorwort
  • Teil I: Die Einstellung der Assistentin zum Magier
  • Teil II: Die persönliche Erscheinung
  • Teil III: Make-up und Frisur
  • Teil IV: Positur und Körperhaltung
  • Teil V: Sie und Ihr Publikum
  • Teil VI: Ein paar Erlebnisse
 		Dec. 1986
Intermagic (Vol. 12 No. 3 & 4)
109
Eugene Burger 5. Seances for Fun and Profit
1986
Spirit Theater
22
Charles Greene III Restaurant Magic #5 - Performance
  • When To Approach A Table
  • How To Approach A Table
  • Do Not Use A Close-Up Pad
  • Work Out Of Your Pockets
Also published here Dec./Jan. 1986/1987
Magical Arts Journal (Vol. 1 No. 5 & 6)
16
John Ferrentino The Comedy Circuit #1 - Why & How Comedy Clubs?
 		Dec./Jan. 1986/1987
Magical Arts Journal (Vol. 1 No. 5 & 6)
17
Samuel P. Smith Booking Yourself A Different Way To Sell Your Act - With Posters
 		Dec./Jan. 1986/1987
Magical Arts Journal (Vol. 1 No. 5 & 6)
18
Samuel P. Smith Booking Yourself #5 - Inspiring Yourself To Succeed
 		Feb. 1987
Magical Arts Journal (Vol. 1 No. 7)
10
John Ferrentino The Comedy Circuit #2 - How To Get Started
 		Feb. 1987
Magical Arts Journal (Vol. 1 No. 7)
11
Charles Greene III Restaurant Magic Conclusion: Audience Participation & Looking For A Nice Place To Work
Also published here Feb. 1987
Magical Arts Journal (Vol. 1 No. 7)
12
John Ferrentino Comedy Clubs #3 - Selling Yourself
 		Mar. 1987
Magical Arts Journal (Vol. 1 No. 8)
19
Samuel P. Smith Booking Yourself Conclusion: The Full-Time Feelancer
 		Apr. 1987
Magical Arts Journal (Vol. 1 No. 9)
10
John Ferrentino Comedy Clubs #4 - Comedy Club Ethics & Appearance
 		Apr. 1987
Magical Arts Journal (Vol. 1 No. 9)
11
Mark O'Brien Corporate Magic #1 - An Exciting, Growing Field
 		May 1987
Magical Arts Journal (Vol. 1 No. 10)
10
John Ferrentino Comedy Clubs #5 - Stage Time & The M.C.
 		May 1987
Magical Arts Journal (Vol. 1 No. 10)
11
Mark O'Brien Corporate Magic #2 - Industrial And Trade Shows
 		June/July 1987
Magical Arts Journal (Vol. 1 No. 11 & 12)
16
John Ferrentino Comedy Clubs #6 - The Physical Aspects Of Comedy Clubs
 		June/July 1987
Magical Arts Journal (Vol. 1 No. 11 & 12)
17
John Tavaglione The Tax Man Cometh on taxes
  • Hobby vs Business
  • Business Write Off
  • Beware the Two-Out-Of-Five Rule
  • Books and Records
  • Financial Returns
  • What'll It Be?
 		Jan. 1987
Magick (Issue 383)
1915
Roy Trinder Sie wollen also Profi sein?
  • Das Marketing
  • Marktforschung
  • Die Erschließung neuer Märkte
  • Training und Erfahrung
Also published here
  • Magic Info, 1985
 Oct. 1987
Intermagic (Vol. 13 No. 1)
4
Roy Trinder Sie wollen also Profi sein? part II
  • Das Analysieren magischer Darbietungen
  • Nervosität und Lampenfieber
  • Die Erzeugung von Selbstvertrauen
Also published here
  • Magic Info, 1985
 Dec. 1987
Intermagic (Vol. 13 No. 2)
74
Darwin Ortiz Press quotes
 		1988
Darwin Ortiz at the Card Table
164
Mark O'Brien Corporate Magic #3 - Meetings & Special Events
 		Feb. 1988
Magical Arts Journal (Vol. 2 No. 1)
10
John Ferrentino Comedy Clubs #7 - The Audience & Hecklers
 		Feb. 1988
Magical Arts Journal (Vol. 2 No. 1)
11
Mark O'Brien Corporate Magic #4 - Videos & TV Commercials
 		Mar. 1988
Magical Arts Journal (Vol. 2 No. 2)
10
John Ferrentino Comedy Clubs #8 - An Act To Swear By
 		Mar. 1988
Magical Arts Journal (Vol. 2 No. 2)
11
David Harkey Professional Close-Up
Apr. 1988
Magical Arts Journal (Vol. 2 No. 3)
1
Mark O'Brien Corporate Magic Conclusion - How To Get The Work
 		Apr. 1988
Magical Arts Journal (Vol. 2 No. 3)
10
John Ferrentino Comedy Clubs Conclusion - Don't Give Up!
 		Apr. 1988
Magical Arts Journal (Vol. 2 No. 3)
11
David Harkey Professional Close-Up #2 - Street Magic
 		1988
Magical Arts Journal (Vol. 2 No. 4, 5 & 6)
42
Samuel Patrick Smith Make It Happen
1988
Magical Arts Journal (Vol. 2 No. 7 & 8 Arcane)
21
Jim Kleefeld Performance Contracts
1988
Magical Arts Journal (Vol. 2 No. 9-12 Paul Harris: The Act)
37
Karrell Fox Easy Memory writing up information about client for next time they are met
 		1988
My Latest Book
137
Ian Keable-Elliott Ramblings from an Ex Ed. fees
Related to Feb. 1989
Opus (Vol. 2 No. 6)
5
Tommy Wonder Tommy Wonder writes on commercialism
Related to Apr. 1989
Opus (Vol. 2 No. 8)
11
Jonathan Cooke Ghost Show Daze on midnight Ghost Shows
  • Not Just One Performance
  • Three Facets
  • The Q&A Act
  • Horoscope Pitch
  • Ladies' Matinee
  • Kids' Magic Show
Related to Aug. 1990
Magick (Issue 443)
2217
Jonathan Cooke Ghost Show Daze - Part II on midnight Ghost Shows
  • The Ghost Show
  • Well-Mixed Program
  • Imploding Tin Can
  • Dancing Skull
  • Spirit Touches and Hypnosis
  • The Black Out
  • The Alternate Black Out
Related to Sep. 1990
Magick (Issue 445)
2227
Robert Cox How Much Are You Worth on fees
 		Sep. 1990
Opus (Vol. 3 No. 5)
15
Jim Sisti Why Does a Restaurant Need a Magician?
Nov./Dec. 1990
The Magic Menu (Vol. 1 No. 2)
9
Jim Sisti The Best Videos For Working Pros
Nov./Dec. 1990
The Magic Menu (Vol. 1 No. 2)
11
Michael Ammar General Instructions
  • Custom Cue Sheets
  • Use of the Cue Sheets
  • Show Sheets
  • Personal Project Planner
  • Booking Sheet
 		1991
The Magic of Michael Ammar
215
Michael Ammar Chapter Twelve: Negotiating Higher Performance Fees (Excerpts from the "Inner Circle Audio Series")
  • Negotiating
  • The Three Stages Of Negotiation
  • Nine Gambits
 		1991
The Magic of Michael Ammar
296
Karrell Fox Give-Away Tie Clip making tie clip out of plastic stirrer
 		1991
Goodies
146
Thomas Vité "Guten Tag, hier spricht der automatische..." on using an answering machine
 		1991
Hardcore
146
Jim Sisti Landing Your First Restaurant Job!
Jan./Feb. 1991
The Magic Menu (Vol. 1 No. 3)
18
Jim Sisti The Ten Commandments of Restaurant Magic
Mar./Apr. 1991
The Magic Menu (Vol. 1 No. 4)
25
Jim Sisti Strengthening Your Magic: Get their attention... and keep it!!
Mar./Apr. 1991
The Magic Menu (Vol. 1 No. 4)
28
Doc Eason Four-Bit Advice having half dollars in cash register behind bar for more tips
 		May/June 1991
The Magic Menu (Vol. 1 No. 5)
47
Mickey O'Malley Impressions: What do you portray? A Philosophy on Promotional Communication
July/Aug. 1991
The Magic Menu (Vol. 1 No. 6)
51
Danny Orleans How Do The G.P.'s Of Magic Keep The Phone Ringing
  • Tom Ogden
  • Al (The Only) Ullman
  • Jim Snack
  • Dan Garrett
 		Nov. 1991
Magic (Vol. 1 No. 3)
24
Chris Kenner, Homer Liwag Magic Man on Tips on tips when performing in restaurants
 		1991
Magic Man Examiner (Vol. 1 No. 1)
16
Doc Eason Thoughts on the Business of Magic
1991 ca.
A Shot in the Act
18
Herb Dewey, Marc Popelsky The Psychic Fair - Part I as Marc Sky
  • Two Types of Fairs
  • Plan in Advance
  • Rental Costs
  • Sell the Concept
  • Importance of Advertising
  • Newspaper Advertising
  • The Advertising Message
  • Direct Mail Advertising
Related to Mar. 1992
Magick (Issue 469)
2346
Herb Dewey, Marc Popelsky The Psychic Fair - Part II as Marc Sky
  • Postcards
  • Card Distribution
  • Special Flyers
  • Press Releases
  • Management Procedures
  • Get a Friend to Help
  • The Free Lectures
Related to May 1992
Magick (Issue 471)
2357
Herb Dewey, Marc Popelsky The Psychic Fair - Part III as Marc Sky
  • Identify Attendees
  • Valuable Property
  • Working with Your Psychics
  • What to Charge?
  • Keeping Track
  • Handling Money
  • Selling Extras
  • Keep Your Psychics Happy
Related to June 1992
Magick (Issue 473)
2367
Dr. James Hoy Close-Up for Kids as Jim Hoy, promotional give-away for kids
 		Jan./Feb. 1992
The Magic Menu (Vol. 2 No. 9)
95
Mercer Helms Tay Planning for the Professional Magician
Mar./Apr. 1992
The Magic Menu (Vol. 2 No. 10)
99
Jim Sisti Targeting Suitable Restaurants
July/Aug. 1992
The Magic Menu (Vol. 2 No. 12)
124
Danny Orleans What They See Is Who You Are
  • Creating a brochure to represent a better you
 		Feb. 1992
Magic (Vol. 1 No. 6)
38
Clifford R. Ball Making Magic Tax-Deductible
  • Mixing Business With Pleasure
 		May 1992
Magic (Vol. 1 No. 9)
28
Brian Keith Voiles Letters of Gold: How To Get Effective Testimonials
July 1992
Magic (Vol. 1 No. 11)
24
Danny Orleans Thou Shalt Not Steal: Thy Brother's Client?
Nov. 1992
Magic (Vol. 2 No. 3)
28
Anne White Presto, Photo, Bookings! on publicity photos
Related to Nov. 1992
Magic (Vol. 2 No. 3)
32
Anne White The Mac King Shoot publicity photos
 		Nov. 1992
Magic (Vol. 2 No. 3)
37
Scott Wells Two General Impressions promotional ideas
  • Name That Spectator
  • Such A Deal!
 		Jan./Feb. 1993
The Magic Menu (Vol. 3 No. 15)
166
Doc Eason Doc Eason on the Business of Magic
Mar./Apr. 1993
The Magic Menu (Vol. 3 No. 16)
169
Eddie Armbruster Marketing Holiday Magic
Related to Oct. 1993
Magic (Vol. 3 No. 2)
50
Eddie Armbruster Bad Business Cards / Good Business Cards
Oct. 1993
Magic (Vol. 3 No. 2)
53
Michael Diliberto Advertising And Magic
Nov. 1993
Magic (Vol. 3 No. 3)
45
Marc Dibowski Über die Zauberei mit Kindern article about children's magic
  • 1. Ein paar Worte zu dieser Publikation
  • 2. Einige Grundlagen für die Zauberei mit Kindern
    • 2.1 Grundsätzliche Aspekte
    • 2.2 Die Sache mit dem Applaus und dem Lachen
    • 2.3 Das Verhalten von Kindern und die resultierenden Probleme
    • 2.4 Bonbons oder nicht
    • 2.5 Die Ängste von Kindern
  • 3. Der Auftritt
    • 3.1 Wie zu den Auftrittsorten ohne Auto?
    • 3.2 Die Telefonverhandlung
    • 3.3 Die Anreise
    • 3.4 Die Ankunft
    • 3.5 Die Auftrittsorte und ihre Besonderheiten
      • 3.5.1 Der Kindergeburtstag
      • 3.5.2 Der Kindergarten
      • 3.5.3 Die Schule
      • 3.5.4 Das Kinderfest
      • 3.5.5 Andere öffentliche Auftrittsorte
    • 3.6 Die Vorbereitung
    • 3.7 Das Konzept
    • 3.8 Die Vorstellung
    • 3.9 Nach dem Auftritt
  • 4. Störquellen
    • 4.1 Der Wind
    • 4.2 Zuschauer von hinten
    • 4.3 Zu laute Musik im Hintergrund
    • 4.4 Unruhige Kinder
    • 4.5 Besserwisser
    • 4.6 "Den kenn ich schon!"
    • 4.7 Auf die Bühne krabbelnde Kleinkinder
  • 5. Werbung/Publicity
  • Anhang (bibliography)
 		July 1994
Intermagic (Vol. 18 No. 4 & 5)
131
Ted Lesley The Mentalist's Close-up Corner on having a performing station / booth for events, people approach magician
 		1994
Paramiracles
128
Al "The Only" Ulman Ask the Only on saving money and accounting
 		Jan./Feb. 1994
The Magic Menu (Vol. 4 No. 21)
232
Al "The Only" Ulman Ask the Only business and finances when doing restaurant magic
 		May/June 1994
The Magic Menu (Vol. 4 No. 23)
256
Al "The Only" Ulman Ask the Only advertisement for restaurant magicians
 		July/Aug. 1994
The Magic Menu (Vol. 4 No. 24)
269
John Fareed Gigs Ahoy? working on cruise ships
Related to Feb. 1994
Magic (Vol. 3 No. 6)
40
Stan Allen My First Booking on a cruise ship
 		Feb. 1994
Magic (Vol. 3 No. 6)
44
Scott Wells How They Look To Book getting booked for magic conventions
 		Apr. 1994
Magic (Vol. 3 No. 8)
57
Russ Burgess Booking the Psychic Entertainer
Dec. 1994
Vibrations (Vol. 17 No. 6)
11
Karrell Fox Heart Smart heart balloon as give-away at table
 		1995
Much Ado About Something
100
John Riggs Nuggets of Knowledge thoughts on mentalism, performing and business
 		1995
Syzygy (Vol. 1 No. Quarterly Supplement #2)
54
David Ashton The Coffee House Psychic on doing numerology sessions / psychic readings at coffee shops
 		1995
Syzygy (Vol. 1 No. Quarterly Supplement #4)
85
Marvin L. Hardy Overview
1995
Out of the Part Time Frying Pan into the Full Time Fire
9
Marvin L. Hardy The Ultimate Door Opener
1995
Out of the Part Time Frying Pan into the Full Time Fire
15
Marvin L. Hardy Making Money with the 260Q
1995
Out of the Part Time Frying Pan into the Full Time Fire
25
Marvin L. Hardy You Must Sell Yourself First
1995
Out of the Part Time Frying Pan into the Full Time Fire
33
Marvin L. Hardy You Business Card Is You
1995
Out of the Part Time Frying Pan into the Full Time Fire
41
Marvin L. Hardy Expansion Through Exposure
1995
Out of the Part Time Frying Pan into the Full Time Fire
49
Marvin L. Hardy A Picture Is Worth - Less Without Words
1995
Out of the Part Time Frying Pan into the Full Time Fire
55
Marvin L. Hardy Look For The Rainbows
1995
Out of the Part Time Frying Pan into the Full Time Fire
67
Marvin L. Hardy Mountains to Climb
1995
Out of the Part Time Frying Pan into the Full Time Fire
79
Marc DeSouza One Step Beyond on performing close-up, business and selling shows
 		Mar./Apr. 1995
The Magic Menu (Vol. 5 No. 28)
312
Charles Greene III What Is A House Magician & Who Should Be One?
Also published here Mar./Apr. 1995
The Magic Menu (Vol. 5 No. 28)
315
Chris Hurlbert Some Random Thoughts thoughts on performing, business etc.
 		May/June 1995
The Magic Menu (Vol. 5 No. 29)
326
Charles Greene III How to Get Booked
  • Promotional Materials
  • The Cold Call Approach
  • The Sales Talk
Also published here May/June 1995
The Magic Menu (Vol. 5 No. 29)
327
Charles Greene III The First Night
  • Preparing For The First Night
  • Your Performance
Also published here July/Aug. 1995
The Magic Menu (Vol. 5 No. 30)
339
Jim Sisti Outside Work - The Do's & Don'ts on getting work outside the restaurant
 		July/Aug. 1995
The Magic Menu (Vol. 5 No. 30)
340
Michael Diliberto Creating A Marketing Plan That Works
Feb. 1995
Magic (Vol. 4 No. 6)
50
Darwin Ortiz Making Dollars And Making Sense
  • Stronger Magic
 		Aug. 1995
Magic (Vol. 4 No. 12)
20
Curtis Kam Tablehopper's Salt Trick idea for getting a tip for salt vanish from hand
 		1996
Professional Close-up of Curtis Kam
105
Lee Earle The Secret Circuit on performing in RV resorts and working for tips
 		1996
Syzygy (Vol. 2 No. Quarterly Supplement #7)
153
Lee Earle Postcard Promo promotion using postcards
 		1996
Syzygy (Vol. 2 No. Quarterly Supplement #8)
173
Ty Kralin Graphology Goldmine on making a business with a graphology booth
 		1996
Syzygy (Vol. 3 No. Quarterly Supplement #10)
217
Charles Greene III Fees and Tips
Also published here Jan./Feb. 1996
The Magic Menu (Vol. 6 No. 33)
375
Stuart Bowie Thinking Aloud... on fees and competition
 		Jan./Feb. 1996
The Magic Menu (Vol. 6 No. 33)
383
Chris Hurlbert The Last Word on publicity and business cards
 		Mar./Apr. 1996
The Magic Menu (Vol. 6 No. 34)
396
Charles Greene III Audience Participation & Looking for a Nice Place to Work
  • Audience Participation
  • Looking For A Nice Place To Work
Also published here May/June 1996
The Magic Menu (Vol. 6 No. 35)
400
Chris Hurlbert The Last Word on business, using the telephone
 		May/June 1996
The Magic Menu (Vol. 6 No. 35)
408
Chris Hurlbert The Last Word on business, telephone
 		July/Aug. 1996
The Magic Menu (Vol. 6 No. 36)
420
Michael Diliberto Attracting Attention: Self-Promotion for the Working Pro
Related to Feb. 1996
Magic (Vol. 5 No. 6)
55
Charles Greene III Thoughts From A Corporate Magician
Mar. 1996
Magic (Vol. 5 No. 7)
53
Eddie Tullock Tullock on Trade Shows
  • Overview
  • What Makes a Professional Trade Show Magician
  • About Your Act
  • A Little About the Props You Use
    • Using Special Props
  • Fine Tuning Your Act at the Show
  • Performance Attitude
  • Equipment
    • Platform/Riser
    • Performance Table
    • P.A. System
  • Developing Your Natural Voice
  • Once You Have An Act, Who Hires You?
  • So The Want You For Their Show, What Now?
  • How Much Do You Charge?
  • Where Do You Position Your Show In the Booth
  • Attracting Your Audience
  • Business Cards and Brochures
  • What to Wear and Personal Hygiene
  • Eating During a Show
  • Pacing Yourself
  • Your Name Badge
  • Conclusion
 		1996
Tullock — The Phantom Founder of Trade Show Magic
36
Eric Henning Worker or Worrier? on selling
 		July/Aug. 1997
The Magic Menu (Vol. 7 No. 42)
481
Mark Strivings Just Thinking on business
 		July/Aug. 1997
The Magic Menu (Vol. 7 No. 42)
490
Eric Henning The Financial Wizard
  • Positioning
  • Your Competition
  • The Biggest Point
  • How You Get Paid
 		Nov./Dec. 1997
The Magic Menu (Vol. 8 No. 44)
506
Stan Allen Rick Gerber: A Corporate Magician... No, Really!
Nov. 1997
Magic (Vol. 7 No. 3)
62
Eric Henning The Financial Wizard
  • Getting Started, Part Two: Building a Following
    • A Rolls-Royce In A Yugo World
    • Building A Following
    • Care & Feeding
    • Making Your Offers Special
    • Why Bother?
  • Next Time: Your Newsletter
 		Jan./Feb. 1998
The Magic Menu (Vol. 8 No. 45)
520
Eric Henning The Financial Wizard
  • Getting Started, Part Three: Your Newsletter
    • Making You Look Good
    • Timing
    • Other Resources
 		Mar./Apr. 1998
The Magic Menu (Vol. 8 No. 46)
540
Eric Henning The Financial Wizard
  • Getting Started, Part Four: The Informational Interview
    • The Magic of P.R.
 		May/June 1998
The Magic Menu (Vol. 8 No. 47)
544
Eric Henning The Financial Wizard
  • Getting Startes Part Five: Booking the Gig
 		July/Aug. 1998
The Magic Menu (Vol. 8 No. 48)
563
Eric Henning The Financial Wizard
  • How's Your Transition Game?
 		Sep./Oct. 1998
The Magic Menu (Vol. 9 No. 49)
568
Eric Henning, John Carrington The Financial Wizard
  • The Transition Game Part 2: What's Holding You Back?
 		Nov./Dec. 1998
The Magic Menu (Vol. 9 No. 50)
585
David Acer Getting Press
  • The Hook
  • What to Send
  • Where to Send it To
  • The Follow-Up
  • The Article
  • The Interview
  • Photos
  • Anecdotes
  • The Entertainment Round-Up
  • And Finally, Momentum...
 		1999
Natural Selections — Volume II
183
Bob Markwood Was kommt dann? handling bookings for children's parties
  • Drei Tage vor dem Ereignis
  • Ein Tag vor dem Ereignis
  • Der Tag des Auftritts
  • Die Ankunft
  • Die Vorbereitungen
  • Die Show
  • Der Abbau
  • Die Abfahrt
  • Der nächste Tag
  • Im nächsten Jahr
 		1999
Intermagic (Vol. 22 No. 4 & 5)
186
James G. Thompson Jr. Was steckt in einem Namen? getting the spectators to remember the performer's name
 		1999
Intermagic (Vol. 23 No. 3)
119
Steve Taylor Various Business Tips & Opinions
1999
Real World Magic
163
Eric Henning The Financial Wizard
  • The Transition Game, Part Three: Look Before You Leap
 		Mar./Apr. 1999
The Magic Menu (Vol. 9 No. 52)
602
Andrew J. Pinard Absolutely Entertaining
  • Personal Promotion
  • Press Releases/Calendar Listings
  • Regulars
 		Mar./Apr. 1999
The Magic Menu (Vol. 9 No. 52)
603
Eric Henning The Financial Wizard
  • The Transition Game, Part Four: Your Most Important Business Partner
 		May/June 1999
The Magic Menu (Vol. 9 No. 53)
616
Eric Henning The Financial Wizard
  • The Transition Game, Part Five: Getting It All Together
 		July/Aug. 1999
The Magic Menu (Vol. 9 No. 54)
635
Eric Henning The Financial Wizard
  • A Taxing Proposal
  • Ask the Expert
  • First Things First
 		Sep./Oct. 1999
The Magic Menu (Vol. 10 No. 55)
639
Rolando H. Santos The Why Grid
Related to Mar. 1999
Magic (Vol. 8 No. 7)
46
David Kaye Surviving The Season... And More
Nov. 1999
Magic (Vol. 9 No. 3)
50
Rudolf Braunmüller Visitenkartentricks intro
 		2000
Intermagic (Vol. 23 No. 4 & 5)
139
Ali Bongo Ali Bongos Trinkgeldtip inducing tips
 		2000
Intermagic (Vol. 24 No. 1)
32
David Dee 13 Secrets For Killer Marketing Materials
2000
Syzygy (Vol. 5 No. Q17)
385
Robert Bengel Successful Restaurant Magic
  • Why Do Restaurants Hire Magicians?
  • Why Do Restaurants Not Hire Magicians?
  • What Is Magic?
  • Can You Create a Need?
  • Research
    • Phase 1 - Ideas/Suggestions
    • A Second Opinion
    • Phase 2 - Prioritize
    • Phase 3 - Focus
    • Extra Help
    • Final Phase
 		Jan./Feb. 2000
The Magic Menu (Vol. 10 No. 57)
661
Eric Henning The Financial Wizard
  • Making Taxes Less Taxing - Part 2
 		Jan./Feb. 2000
The Magic Menu (Vol. 10 No. 57)
664
Eric Henning The Financial Wizard
  • Making Taxes Less Taxing - Part 3
 		May/June 2000
The Magic Menu (Vol. 10 No. 59)
694
Eric Henning The Financial Wizard
  • Making Taxes Less Taxing - Part 4
 		July/Aug. 2000
The Magic Menu (Vol. 10 No. 60)
704
Shep Hyken 8 Strategies for Client Loyalty
Dec. 2000
Magic (Vol. 10 No. 4)
70
Danny Orleans Booking Your Children's Show: Step One
  • Pediatrix
 		Dec. 2001
Genii (Vol. 64 No. 12)
71
David Berglas The Picture Post Challenge slipper was hidden in London, Berglas blindfolded drove by car to the correct location, found the slipper and handed it to the correct owner
 		2002
The Mind & Magic of David Berglas
59
David Berglas Riddle of the Sands symbol is thought of by a spectator in a plane, performer divines it by driving a motor scooter on field and drawing it that way
 		2002
The Mind & Magic of David Berglas
104
Danny Orleans Your Brochure
  • Pediatrix
 		Feb. 2002
Genii (Vol. 65 No. 2)
62
Danny Orleans My Wish For You
  • Pediatrix
 		June 2002
Genii (Vol. 65 No. 6)
78
Burt Dubin Generating Powerful Testimonial Letters
2002
Syzygy (Vol. 5 No. Q18)
393
Andrew J. Pinard Nuts & Bolts
  • The "New" Testament
    • Targeting Potential Testament Writers
    • Requesting The Testament
    • Writing The Letter
    • Thanking The Writer
    • The Bottom Line
 		Winter 2002
The Magic Menu (Vol. 11 No. 61)
23
Eric Henning The Financial Wizard
  • "This Won't Hurt a Bit" Covering Your Assets, Part 1 of 4
    • What Is Insurance?
    • Wake Up!
    • Health Insurance
 		Winter 2002
The Magic Menu (Vol. 11 No. 61)
27
Richard Robinson Virtual Magic on having a website
 		Winter 2002
The Magic Menu (Vol. 11 No. 61)
31
Robert Bengel From a Corporate Viewpoint
  • What is Magic?
  • Understanding "No"
  • What's a Magician to Do?
    • Research
    • Communication
  • Don't Sell Yourself Cheap!
  • What Are Your Avenues?
    • Organization
    • Follow-up
  • Why Do So Much?
  • Ok - So I Got An Interview, What's Next?
    • Research
    • Preparation
    • Confidence
 		Spring 2002
The Magic Menu (Vol. 11 No. 62)
5
Paul Green In the Trade Show Trenches on performing at trade shows
 		Spring 2002
The Magic Menu (Vol. 11 No. 62)
14
Eric Henning The Financial Wizard Covering Your Assets, Part 2, Auto Home & Liability Insurance
  • Auto Insurance
  • Homeowner's Insurance
  • Liability Insurance
 		Spring 2002
The Magic Menu (Vol. 11 No. 62)
30
Phil Smith Magic In Aisle Nine on trade shows
 		Summer 2002
The Magic Menu (Vol. 11 No. 63)
16
Andrew J. Pinard Nuts & Bolts
  • Pricing on the Cake
 		Summer 2002
The Magic Menu (Vol. 11 No. 63)
24
Eric Henning The Financial Wizard Covering Your Assets, Part 3. The Hole In Your Financial Plan?
  • What's Missing?
 		Summer 2002
The Magic Menu (Vol. 11 No. 63)
29
Eric Henning The Financial Wizard Covering Your Assets, Part 4. When the Unthinkable Happens
  • Epilogue: A True Story
 		Autumn 2002
The Magic Menu (Vol. 11 No. 64)
13
Scott Davis Real-World Marketing
  • Most Magicians Get Spoiled Early On
  • The Warm Market
 		Autumn 2002
The Magic Menu (Vol. 11 No. 64)
18
Jim Sisti Magic on the Menu: A Primer for the Restaurant Worker
Mar. 2002
Magic (Vol. 11 No. 7)
66
Docc Hilford Selling the Act
  • Market 1: The Social Gathering
  • Market 2: The Company Party
  • Market 3: Bed and Breakfasts
  • Market 4: Hotels
  • The Sale
 		2002
H. P. Lovecraft's at the Mountains of Madness
24
Eric Mead The Walkout business tip
Also published here 2003
Collexion
19
David Dee 8 Powerful Marketing Fundamentals for Magicians
Jan. 2003
Magic (Vol. 12 No. 5)
52
Jeff Crilley TV Reporter Reveals Tricks: Getting the Media to Cover Your Magic
May 2003
Magic (Vol. 12 No. 9)
62
Keith "Kip" Pascal Guide to Finding Magic and Martial-Arts Resources
2005
Coin Snatching
209
Eric Mead The Walkout business tip
Also published here 2006
Tangled Web
83
Jack Parker The Cause Description of Anthony Nolan Trust, proceeds from book will go to leukaemia research
 		2007
The Magician's Ltd Cookbook
13
Cap't Bill James An Advertising Piece paper cross that can be unfold, pictures of appearing silk, advertising
 		2012
The F.F.F.F. Book
129
Thorsten Strotmann Magic Marketing article about "Show BU$INE$$"
  • Bauchladen vs. Positionierung
  • Die besten regisseure sind die Zuschauer
  • 1. Anders sein
  • 2. Außergewöhnlich sein
  • 3. Der erste sein
  • 4. neue Kategorie
  • 5. Besser spitz statt breit in den Markt
  • 6. Wähle ein Grundbedürfnis und nicht ein besonderes Verfahren
  • 7. Kleine Zielgruppe
  • 8. Löse für andere ein Problem
  • 9. Darüber reden
  • 10. Preise bestimmen
  • hier noch ein paar Tipps
 		Dec. 2012
New Avantgarde Magic (Issue 3)
14
Axel Hecklau Auftrittsorganisation per PDF organization of business (shows, contacts etc), using PDF
 		2013
Evolution
30
Robert Cassidy The Real Secrets of Pre-Show Work on contracts
 		2013
The Artful Mentalism of Bob Cassidy — Volume 2: Fundamentals
214
Robert Cassidy Promotional Pieces and Table Tents
2013
The Artful Mentalism of Bob Cassidy — Volume 2: Fundamentals
220
Mike Caveney Trade Show Act chapter intro
 		2013
Wonders
43
Albert Lucio About the South Austin Card Group
2015
The Saturday Morning Session
57
Andi Gladwin Five Tips for a Better Website
Aug. 2015
Genii (Vol. 78 No. 8)
59
Christoph Borer Rund um den Auftritt tips on performing, being professional
  • Verhalten gegenüber dem Veranstalter
  • Zauberer als Zuschauer
  • Vor dem Auftritt
  • Konkrete Vorbereitungen zum Auftritt
  • Grundwissen
  • Praktische Gegenstände
  • Das MacGyver-Kit
  • Der Auftritt
  • Nach dem Auftritt
  • Fazit
 		2016
21
269
Gene Anderson The Part-Time Pro
  • A. Introduction
  • B. Magic Castle debut
  • C. Getting your act together
  • D. Letters of Agreement
 		2016
Gene Anderson — The Book
165
Joaquín Matas La Magia Tematizada o Promocional long article on magic customized to the client
  • Estilos de magia tematizada
  • La actitud
  • Un caso concreto
  • La socorrida cartomagia
  • La carta corporativa
  • El Tabary corporativo
  • Un ejemplo con el Tabary
  • Otro ejemplo con el Tabary
  • Un par de juegos útiles para el mago "temático"
Related to 2016
A Fuego Lento — Volumen II
167
Joaquín Matas Aparición "Flash" production of a large envelope or similar object in a flash, with candle
 		2016
A Fuego Lento — Volumen II
181
Lawrence Hass Thoughts on Performing Magic for Pay
2017
Teaching Magic
62
Johnny Thompson The Trade Show Act about trade shows
  • The Act
  • Sample Script
 		2018
The Magic of Johnny Thompson (Issue 2)
255
Steve Cohen The Evergreen Paradigm: Create a Permanent Show
2018
Evergreen
5
Steve Cohen Evergreen Logistics
2018
Evergreen
19
Steve Cohen Evergreen Style
2018
Evergreen
34
Steve Cohen Evergreen Startup
2018
Evergreen
43
Steve Cohen Evergreen Career Goals
2018
Evergreen
49
Steve Cohen Evergreen Legacy
2018
Evergreen
54
Alberto de Figueiredo, Luis Alberto Iglesias El trabajo del mago profesional on being a professional magician, sectors of performing, working with agencies, pricing
 		2018
Veinticinco
88
Gwyn Auger 3 Social Media Strategies to Increase Online Engagement
  • Things to Avoid on Social Media
  • 3 More Strategies for Social Media Success
 		Jan. 2022
The Hermit (Vol. 1 No. 1)
18
Gwyn Auger Let's Get Social
  • Growing Online
  • Instagram Styles
 		Feb. 2022
The Hermit (Vol. 1 No. 2)
72
Gwyn Auger Let's Get Social (and Professional)
  • Is there a point to using LinkedIn as a magician?
  • Tips for using LinkedIn as a Professional Magician
 		Mar. 2022
The Hermit (Vol. 1 No. 3)
106
Caroline Ravn The Power of Great Pictures
Mar. 2022
The Hermit (Vol. 1 No. 3)
128
David Gerard Brand Touchpoints: A Closer Look
2022
MagiFest University
18
Steve Cohen Chapter Thirteen: Malini The Storyteller "What was the story Malini created for others to tell?"
 		2022
Max Malini
417
Gwyn Auger Take Better Photos
Feb. 2023
The Hermit (Vol. 2 No. 2)
660
Scott Baird Branding and Magic
May 2023
The Hermit (Vol. 2 No. 5)
790